The name “Notes” from Home alludes to the fact that each perfume comes with a note from the last buyer, spreading positivity and community connection to women in a culture that is sometimes defined by gossip, mean girls and feeling weird, different and isolated in the age of digital connection and physical disconnection.

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The bottle design conveys these brand functions and values by using an envelope as a motif - symbolising the "notes" that are passed from one woman to the next, collectively creating a safe feminine community.